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Showing posts from July, 2023

Twitter has threatened to sue Meta over its new Threads platform

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Twitter attorney Alex Spiro delivered to the CEO of Facebook parent company Meta Platforms (META.O) on Thursday, Twitter has threatened to sue the company over its new Threads platform. By utilizing Instagram’s billions of users, Meta, which began Threads on Wednesday and has received more than 30 million sign-ups, hopes to compete with Elon Musk’s Twitter. Spiro charged Meta with recruiting ex-Twitter workers who “had and continue to have access to Twitter’s trade secrets and other highly confidential information,” according to the report. “Twitter intends to strictly enforce its intellectual property rights, and demands that Meta take immediate steps to stop using any Twitter trade secrets or other highly confidential information,” Spiro wrote. According to Meta representative Andy Stone, “no one on the Threads engineering team is a former Twitter employee — that’s just not a thing.” A former senior Twitter employee who spoke to Reuters said that neither senior staff members wh

EU Metaverse Strategy to Consider Rights Privacy and Competition

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Although the metaverse strategy from the European Commission, which was supposed to be released next week, has been delayed and won’t have any real teeth, there are legitimate concerns about how virtual worlds will handle real-world issues like privacy, technology standards, and property rights. A strategy document on virtual worlds has been delayed as long as it possibly be since it was first proposed by Commission President Ursula von der Leyen as part of an annual address in September. Next Tuesday is the deadline for EU commissioners to approve it; if they waited any longer, they would have to start preparing for the upcoming State of the EU speech. The commission has said in the past that the proposal won’t be legislative, examining the policy concerns rather than putting out a formal law. However, it may pave the path for more forceful action in the future. According to Patrick Grady, editor of the website and research effort Metaverse EU, which is situated in Brussels, the m

Lacoste creates interactive Web3 experiences using fashion NFTs as digital cards

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Fashion powerhouse Lacoste has launched an exciting digital experience called ‘The Mission’, where fans can engage in community quests and earn rewards. This innovative move by Lacoste is part of the ongoing digital revolution in the industry, as brands strive to create lasting connections with their loyal followers. By completing missions in ‘The Mission’, users can earn points, climb the leaderboards, and increase the rarity of their UNDW3 cards, which brings them better rewards and value. The top performer at the end of the season will even win an all-expenses-paid VIP experience in Paris. Lacoste’s foray into the digital realm began with the launch of UNDW3, a collection of digital assets known as NFTs, which allowed fans to connect with the brand in the Web3 community. Building on this success, Lacoste has now introduced dynamic NFTs in the form of UNDW3 Cards and an interactive game experience in ‘The Mission’. Holders of these cards gain access to Lacoste’s Web3 universe an

Sports digital collectible firms Candy Digital Palm NFT Studio have merged

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Candy Digital and Palm NFT Studio, two well-known companies in the sports digital collectible industry, have merged to form a single entity called Candy Digital. The goal of the merger is to combine their resources, technology, and licenses to drive innovation, scalability, and operational efficiency in the blockchain-based technology space. Scott Lawin will continue as the CEO of Candy Digital, while Daniel Heyman, the co-founder, and CEO of Palm NFT, will join as president. The merged company aims to redefine brand experiences by focusing on co-creation, loyalty rewards, and community engagement. “Over the past two years, Candy Digital and Palm NFT Studio have pioneered breakthrough digital experiences and crafted innovative creative tools, connecting fans to some of the world’s most captivating content,” said Lawin. “Together, we’ll accelerate our mission of defining a new category of brand experience that focuses on co-creation, rewarding loyalty and connecting communities.”

Lacoste creates interactive Web3 experiences using fashion NFTs as digital cards

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Fashion powerhouse Lacoste has launched an exciting digital experience called ‘The Mission’, where fans can engage in community quests and earn rewards. This innovative move by Lacoste is part of the ongoing digital revolution in the industry, as brands strive to create lasting connections with their loyal followers. By completing missions in ‘The Mission’, users can earn points, climb the leaderboards, and increase the rarity of their UNDW3 cards, which brings them better rewards and value. The top performer at the end of the season will even win an all-expenses-paid VIP experience in Paris. Lacoste’s foray into the digital realm began with the launch of UNDW3, a collection of digital assets known as NFTs, which allowed fans to connect with the brand in the Web3 community. Building on this success, Lacoste has now introduced dynamic NFTs in the form of UNDW3 Cards and an interactive game experience in ‘The Mission’. Holders of these cards gain access to Lacoste’s Web3 universe an

How to Add Utility to an NFT?

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There are several factors that determine the success of an NFT project. In the long term, though, a few factors make an NFT valuable in the market. NFT utility is a key to NFT investors and collectors which convince them to invest in a project and become a member of the community. Adding utility to an NFT project can create real-world value for the project and take it to new heights. In fact, NFT utility allows an NFT to transform from a simple digital token to a highly desirable and valuable asset. If you are also thinking about adding utility to your NFTs, here is all you need to know. In this article, we provide a complete guide about NFT utility, its types, NFT utility apps, and examples of successful utility NFTs. What is NFT Utility? In simple terms, utility refers to the additional benefits or services that add to the value of an asset. Utility NFTs refer to digital tokens that have a practical application and, therefore, higher values. Such utilities can be the key to t