Rolls-Royce Launches Phantom ‘The Six Elements’ Series With NFTs
Rolls-Royce Motor, a British luxury auto manufacturer, has introduced ‘The Six Elements,’ a limited run of six Phantom Extended Series II autos, each with a unique NFT designed by renowned British artist Sacha Jafri.
Humanity, the sixth Phantom in ‘The Six Elements,’ references to Sacha Jafri’s most well-known work, “The Journey of Humanity.”
Each vehicle in the “The Six Elements” line of Rolls-Royce Phantom Series II cars is outfitted with a hand-painted Sacha Jafri gallery based on one of the five elements: earth, water, fire, wind, and air; Jafri’s “Humanity” is the “Sixth Element” of this collection.
The Guinness Book of World Records lists “The Journey of Humanity” by Sacha Jafri as the largest painting ever created on canvas, which ties into the sixth element of Humanity.
The Rolls-Royce Phantom “The Six Elements” was the brainchild of the Bespoke Collective in Goodwood, United Kingdom, and Jafri of the Rolls-Royce Private Office in Dubai.
This is the first time in Rolls-history Royce’s that two separate artists have worked together on a line of products. The project kicked off in late 2020 and lasted for the following year and a half.
The Spirit of Ecstasy mascot in each car comes with its own unique Six-Elements etched base and features Jafri’s hand-painted Heart sign in the coachline.
Interior detailing, hand-painted “Gallery” dash-boards, a bespoke coachline symbol, treadplates, disc wheels, visible QR Codes, flythrough NFT movies, and much more are all part of the Six Elements collection in addition to the never-before-seen exterior paint hues.
With the intention of earning tens of millions of dollars over the next five years and beyond, the team has decided to donate 100% of the resale royalties of linked NFTs exclusively to the designated charity in perpetuity.
After only five days on the market after their debut, all six of the limited-edition Rolls-Royce Phantom Series II cars were purchased. All of these cars are donated to good causes, raising over a million dollars.
Education, health, sustainability, and equality are what four organizations—Bait El Baraka, The Beekeepers Foundation, Surgeons For Little Lives, and Harmony House—have determined to prioritize.
Royalties on NFT purchases will be donated to charity automatically, making the adage “The Rolls-Royce that keeps on giving” a reality.
Each of the six owners of the Jafri Phantom Series II will have access to their own personalized NFT via a QR code located in the glove box of their vehicle.
Torsten Muller-Otvos, CEO of Rolls-Royce Motor Cars, Sacha Jafri, the six purchasers, and the designated charities all attended the ceremonial global introduction of the Rolls-Royce X Sacha Jafri collection.
Sacha Jafri explains: “Through my work, I aim to combine the power of art with a stripped-back essence of expression, love, empathy, and intention, to inspire a more conscious and intention-filled Humanity, striving for a reconnected world; reunited by the common goal of a more hopeful, sympathetic, sustainable and synergetic future for our planet.”
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