Nike .SWOOSH platform to allow users create digital wearables

Nike .SWOOSH platform to allow users create digital wearables

Nike revealed on Wednesday that its new.SWOOSH platform, which uses non-fungible tokens (NFT), will let users create custom digital wearables.

The #YourForce1 competition, which asks Instagram users to create a visual storyboard showcasing their footwear design, is open to SWOOSH community members. If chosen, the four winners will receive $5,000 each and the opportunity to work closely with Nike designers to produce their own unique digital sneakers.

Nike added that the four patterns might be used in its upcoming debut of a signature line. The competition started today and runs through January 29.
The Nike website contains the full brief and instructions.

What is Nike’s goal?

“At .SWOOSH, we’d like to expand the definition of what a creator can be. That’s why this .SWOOSH Studio contest prioritizes creative storytelling over creative skills,” Nike stated in a press release. 

Nike has developed its Web3 strategy over a period of time. By purchasing digital fashion house RTFKT, the business entered the metaverse before releasing.SWOOSH in November. In order to track the supply chain process, Nike announced that it would start testing RFID technology connected to blockchain in 2020.

The post Nike .SWOOSH platform to allow users create digital wearables appeared first on NFT News Pro.



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