Yuga Labs joins Web3 gaming, but speculation may hurt investors

Yuga Labs is the company behind the popular NFT collections Bored Ape Yacht Club, Mutant Ape Yacht Club, Bored Ape Kennel Club, and Otherside metaverse. Dookey Dash is their first Web3 game.

People who had Bored Apes and Mutant Apes could make free “sewer passes,” which are non-game items that are needed to play the game. There were a total of 23,390 passes, which were split into four tiers. Higher tiers gave players access to exclusive content and in-game bonuses. The passes for the top tier were sent to wallets with both Bored Ape and Kennel NFTs. The passes for the bottom tier were sent to wallets with Mutant Ape NFTs.

Dookey Dash came out on January 19, and you can only play it for three weeks, until February 8. Like the popular mobile game Temple Run, the goal of the game is to avoid obstacles and collect unique items.

The more points a player gets, the more items they can collect and the longer they can stay alive in the sewer system. The goal of the game is to get the highest score out of all the players over three weeks. Those with the highest scores will get prizes that we don’t know about yet.

In the Bored Ape world, Yuga Labs is known for making the most valuable collection of profile pictures (PFP) NFTs. In April 2021, 10,000 units of the Bored Ape Yacht Club collection will be minted for 0.08 ETH ($200) per NFT. This has inspired a loyal group of community members who have been rewarded with more drops, live events, and brand collaborations.

Bored Apes is worth $1.1 billion, Mutant Apes is worth $440 million, Kennels is worth $122 million, Otherdeeds for Otherside is worth $267 million, ApeCoin is worth $2.3 billion, and Sewer Passes is worth $111 million.

In March 2022, the venture capital firm Andreessen Horowitz led a $450 million investment round at a $4 billion valuation in Yuga Labs to pay for the development of the Bored Ape ecosystem. Yuga Labs is just starting to build its metaverse world, called the Otherside, which is mostly a mystery. Last year, Yuga Labs sold 55,000 Otherside deed NFTs, which represent ownership of virtual land in the future metaverse. These sales brought in over $318 million in primary sales, even though their metaverse plans were kept secret.

Spencer Tucker was recently hired by Yuga Labs as the company’s first Chief Gaming Officer. This shows that the company is committed to making Web3 games with the customer in mind. Tucker used to be a top manager at the mobile gaming companies Scopely and GREE.

Axie Infinity is the most famous Web3 game, and it was the one that started the whole play-to-earn-incentive trend in 2018. Play-to-earn is a way for new projects to get more users faster by giving people native tokens of the protocol when they play a game. In the case of Axie Infinity, this has led to a huge increase in users and price speculation during the bull market, followed by steep price drops during the bear market because new tokens are always being made available. In the last 30 days, the number of monthly active users on Axie has dropped by 85%, from 2.8 million in January 2021 to 430,000, and the price of its native governance token, AXS, has dropped by 93%, from $160 to $11.

Dookey Dash is a value-added game that rewards people who are already part of the Bored Ape community. Axie Infinity, on the other hand, is a mass-market game that mostly draws players from developing countries like Thailand, the Philippines, and Vietnam. Also, unlike Axie, Dookey Dash has a limited amount of time to play and doesn’t give users any native game tokens as a reward.

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