Web3 company Arianees CEO claimed Big Brands Need a Better NFT

Arianee, a company that deals with Web3 infrastructure, is currently working on providing brands such as Lacoste and Panerai with the capability to generate an improved NFT.

Pierre Nicolas Hurstel, the CEO of Arianee, said that a superior NFT is the core of our work. “We’ve taken the standard of ERC-721 and we’ve super packed it with six smart contracts on top. Allowing anyone, any brand, any developer to create an NFT that is natively dynamic and CRM [Customer Relationship Management] ready.”

Arianee is a solution that allows brands to create NFTs without requiring advanced technical skills. It is a white-label solution.

NFTs that are dynamic have the ability to change due to a membership reward or a real-world event. Hurstel mentioned that the “time stamping feature” can be obtained using “easy APIs” that are familiar to both Web2 and Web3 users.

So, like, if you own an NFT, the issuer can message you directly to let you know about any news or upcoming drops related to the collection.

“For example, I have the Genius NFT from Moncler because I went to the Genius launch in London,” he told Decrypt. “Yesterday, I received in my wallet a notification with a token-gated link giving me access within 72 hours to the next drop of their Genius collection with Fragment.”

Dynamic NFTs allow issuers to engage with their collectors in a novel manner. We can use an NFT that evolves over time or send notifications within the wallet.

Regarding Customer Relationship Management [CRM], Arianee provides NFT issuers with the ability to conceal NFT information, which is a useful feature. The Arianee CEO gave an example to Decrypt about hiding the ownership of an expensive physical watch, citing security concerns.

Enabling users to conceal the content of an NFT enhances privacy in a highly transparent environment. Hurstel said that in Web3, CRM might involve companies scrutinizing people’s wallets before inundating them with spam. He stressed that this would be more detrimental than Web2’s cookie system.

“We have a list of features like that, I could continue because it’s pretty rich. You could make your NFT non-transferrable and make it soulbound,” the Arianee CEO said. “All of these features are natively integrated within this protocol.”

Soulbound is an NFT type that is one-of-a-kind and cannot be transferred. It can also be utilized to exchange important credentials or accomplishments related to an individual’s profession.

According to Hurstel, Arianee created 1.5 million NFTs and gave them to over 50 brands last year. The NFTs included digital passports, dynamic membership cards, and digital collectibles.

Hurstel said, “Really what we are looking at doing is onboarding the next million people. Allowing hundreds of brands to distribute millions of NFTs as their new consumer engagement tool.”

Content Source: decrypt.co

Cover Image Source: gothammag.com

The post Web3 company Arianee’s CEO claimed Big Brands Need ‘a Better NFT’ appeared first on NFT News Pro.



from NFT News Pro https://ift.tt/xipb10t

Comments

Post a Comment

Popular posts from this blog

How to make money with NFTs?

Image
In the following, we will learn about NFTs and the best ways to make a profit with NFTs in 2022.  Non-fungible tokens or NFTs are attracted lots of attention among investors since 2021. They have been one of the most profitable blockchain-based assets. NFTs such as The Merge, sold for $91.8 million, and Everyday: The First 5000 Days by Beeple , sold for $69.3 million, even caused more changes in how the world estimated the profit of the digital collectibles. But, do you need to spend so much money to gain profit from NFTs? The answer is a big no! Although lots of NFT artists and investors have made lots of fortune through creating NFTs, there are also other ways to take advantage of the market. Before knowing how to get rich through NFTs, first, you have to know what exactly NFTs are. If you already know about NFTs so go to the next section. What is an NFT? Non-fungible tokens or NFTs are digital assets that cannot be changed or duplicated. Each NFT, therefore, is one-of-a-kind
Read more

NFT Legal Issues and Risks

Image
Several factors influence the interest in NFTs, including the popularity of blockchain technology, growing interest in cryptocurrencies, and interest in digital art and collectibles. However, the growth of the NFT market brings about legal risks and issues associated with non-fungible tokens as digital assets. The NFT market is crowded with lots of NFT projects which makes investors think carefully before buying a digital asset due to the high risk of fraud. Most NFT investors are not fully aware of the legal risks and issues associated with NFTs, though there is currently little legal protection for investors in the NFT market. In the following, we aim to inform our readers about legal issues and risks associated with NFTs and the market they may face in 2023. Copyright Infringement One of the most important issues for an NFT creator is to know the rights they acquire by creating a non-fungible token. If an NFT is produced based on someone else’s work or idea without their conse
Read more

How to Add Utility to an NFT?

Image
There are several factors that determine the success of an NFT project. In the long term, though, a few factors make an NFT valuable in the market. NFT utility is a key to NFT investors and collectors which convince them to invest in a project and become a member of the community. Adding utility to an NFT project can create real-world value for the project and take it to new heights. In fact, NFT utility allows an NFT to transform from a simple digital token to a highly desirable and valuable asset. If you are also thinking about adding utility to your NFTs, here is all you need to know. In this article, we provide a complete guide about NFT utility, its types, NFT utility apps, and examples of successful utility NFTs. What is NFT Utility? In simple terms, utility refers to the additional benefits or services that add to the value of an asset. Utility NFTs refer to digital tokens that have a practical application and, therefore, higher values. Such utilities can be the key to t
Read more