Beauty is creating metaverse worlds to boost sales
The natural experimentation and playfulness of cosmetics make them a good fit for virtual experiences. Experts say it’s not as collectible as fashion and doesn’t have as much of a place in gaming culture. If a beauty company wants to do well in the metaverse, it needs to be customized, flexible, and rooted in the community. “People who are interested in beauty are getting into the metaverse, but it might start with an AR filter. Abi Buller, a writer at The Future Laboratory, a strategic foresight company based in London, thinks they may buy an NFT from a cosmetics brand. It may be more likely. Lisa Hau, COO of the company Bidstack, which makes technology for advertising in games, says that women play games more than most people think, especially online. 53% of beauty fans played or downloaded a free-to-play game in 2021. This disproves the idea that only teens and young men play video games. Next, give buyers of beauty real value. People like hybrid beauty products. Charlotte Tilb